Complex markets - are markets whose growth and evolution are primarily driven by personal interactions among potential and current adopters. The personal interactions, typically word of mouth, imitation, and network effects, lie at the micro level of the system, while the aggregate results, typically adoption or sales, lie at the macro level. Agent based modeling including cellualr automata and small-world are at the base of the micromodeling.
A brief introduction can be found in the following presentation at the Doctoral Consortium of the Rotterdam Marketing Science Conference (2004):
- Read our latest papers
- See how modeling Complex Markets is made simple using agent-based models on Excel spreadsheets
- Visit our Marketing Connectivity project and find out your Lehmann Number
Our research team:
Hebrew University of Jerusalem
Research interests: New products ideation; creativity in marketing; new product development; complexity In Marketing
Tel Aviv University
Research interests: Valuation and management of customer relationships; customer referral analysis; the evolution of markets for new products
Technion, Israel Institute of Technology
Research interests: Word of mouth communications, rumors and urban legends, complexity in marketing, resistance to innovation, and consumer types
New York University and Tel Aviv University
Research interests: Hi-Tech marketing, innovation diffusion and the evolution of markets for new products
Hebrew University of Jerusalem
Research interests: The evolution of markets for new products; industrial marketing
